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Smart Swarm

Smart Swarm is an interactive underwater adventure where players must coordinate and cooperate as a school of fish to survive and outsmart predators in a test of collective intelligence.

Produced by


Directed by


Project Description

Forget Nemo! In this group adventure you will experience the harsh reality of underwater survival. But don’t panic! On your own you are just a small fish, but together you are a strong school of fish. If only it wasn’t so hard to control the school sometimes! The only things that help are coordinating, calling out instructions, cooperating and grooving with each other. This is because swimming in a school you all depend on each other.

Will you show collective intelligence or “swarm stupidity”? Do you go and get food, or do you become food? Sharks don’t sleep!

Give the predators the cold fin. The faster you learn, the faster you’ll get into the flow. Collect swarm points together in our ocean multiplayer.

About the Director

Michael Scholz is the CEO of halbautomaten (pl.), a studio for communication and design (augmented reality product presentations, handbooks, guides, infographics, instructional material with virtual reality, fair and exhibition design, interactive process simulations, etc.)

More information can be found at

Screening Details

Project Runtime


Programming Block

Dynamic Dimensions: Exploration Through Play and Interaction

Screening Day & Time

May 04, 1:30 PM

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